Santa Barbara- S County

Richie's Barber Shop sets up pop-up store after Montecito mudslides closes Coast Village Road

Pop up shop

MONTECITO, Calif. - Businesses on Coast Village Road are struggling to survive in the wake of the Montecito  muslides. 

Shops have been closed for nearly two weeks and owners haven't been able to get to their stores. 

Richie's Barber Shop set up a pop-up shop in the back of Jamie Slone Wines on De La Guerra Street. 

A mutual friend of Richie Ramirez and Jamie Slone made the suggestion. 

"He said, 'what if we took your private reserve room, emptied it and put Richie's in there?'" said Slone. "And it took me two seconds to say 'yes!'"

Ramirez and his employees have been out of work for about a month. First, due to the Thomas fire, and then because of the mudslides. 

Ramirez has owned his business for 12 years. 

"It's been a struggle," Ramirez said. 

Slone said business owners need to help one another. 

"People need a reason to smile and have hope and come together and say, 'we are going to rebound from this and rebuild,'" Slone said. 

Ramirez is grateful to Slone and said as soon as Coast Village Road reopens, he'll be back in his shop.  

"You do it for the people in the community. I want to have their back just like they've had my back," Ramirez said. 

Ramirez urged the community to visit Coast Village Road and support the retailers. 

"Whether it's a hair cut or ice cream or clothing, whatever you can do to help Coast Village stay alive," Ramirez said. 

Coast Village Road and the business district is set to reopen Jan. 23 at noon. 


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