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New "Made In Santa Maria" campaign created to bring attention to area businesses

Marketing platform supports local entrepreneurs

New Made In Santa Maria campaign created to bring attention to area businesses

SANTA MARIA, Calif. - The Santa Maria Valley is home to a wide variety of products that are manufactured and produced in the area.

The list of items run the gamut, including medical supplies, fire hoses, airplane seats, food products and much more.

Now, there's a new marketing campaign that recently launched in an effort to bring more awareness to all the products that are made in Santa Maria.

It's the “Made In Santa Maria,” campaign, which was rolled out late last month by the Santa Maria Business Development Center.

"It is a celebration of all things manufactured, produced and grown in the Santa Maria Valley,” said Anne Cremarosa, President, Santa Maria Business Development Center. "There's a lot manufactured here that people don't know about. This project is really about celebrating that and really trying to help put Santa Maria out there and trying to get people to understand how wonderful this valley is."

The marketing platform includes three main components, including an online presence.

"The e-marketplace lets us sell these products and promote these products farther and wider than just Santa Maria,” Cremarosa said. “An e-marketplace will start promoting and marketing things that are made and ready for sale to the consumer, they're made in Santa Maria."

There will also be a physical marketplace store, which Cremarosa hopes will be located somewhere in the downtown area.

"Vendors would have a little space scattered throughout and there would be a central checkout person, so they don't have to be there all the time, but they just stock their wares and then we would do the checkout work,” Cremarosa said.

Another part of the campaign is to help local businesses with education and promotion.  

"It has to be a combination of advertising, events, promotional activities. It's a wide array of tools that has to be used to get that word out,” said Cremarosa. "It's really important. It would a big benefit to the small, micro-entrepreneurs and the community.”

One local business that is already working with the Business Development Center is Innovations.

Owner Mario Alonso, a Santa Maria-based inventor, has created a number of products he hopes can make it big.

"Eventually one of these products is going to be nationwide or international, especially with all this social media. I know we're going to get there,” Alonso said.

Among his inventions is the “Yaya Secure Strap.” It's a strap that holds down the lid to a pot so it can be transported from one location to another.

Alonso is already a big believer in the “Made In Santa Maria” campaign and believes it will help him market his inventions.

"This is very exciting,” said Alonso. “People have to know that we have good products, good people doing good for Santa Maria, made in Santa Maria."

Cremarosa also wants to help launch new businesses, which can be done partly through incubator working spaces that people can share with others, such as a commerical kitchen, artist studio or workshop.

She adds the campaign is now actively looking for area businesses to join forces.

By uniting as one, Santa Maria-based entrepreneurs can help each other and sell their goods together.

"I think the world needs to know about Santa Maria and the best way to do it is to just it out there,” Cremarosa said.

For more information, visit www.madeinsantamaria.com


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