Money and Business

New State Street tasting room balances Melville winery operations in Santa Barbara County

Lounge comforts creates a welcoming wine setting

Melville winery has opened a Santa Barbara tasting room on State Street at the Californian Hotel site to compliment its estate wine operations in Northern Santa Barbara County. (photo: John Palminteri/KEYT photo)
SANTA BARBARA, Calif. - The Melville winery in the Santa Rita Hills off Highway 246 now has a supportive tasting room in a popular  wine zone of Santa Barbara.
 
The new location is at 120 State Street on the property of the Californian Hotel.
 
The doors open to the walkway one block up from Cabrillo Boulevard in a prime location visited by thousands of people weekly.
 
It's a balance between the estate winery in the prestigious Santa Rita Hills and the bustling Funk Zone area of lower Santa Barbara.  
 
Chad Melville with Melville wine said,  "we try to convey the message of  the vineyard and where this all comes from (west of Buellton) but some people don't make it up there even though it is only 35 minutes away, that's ok.  So there's a lot of people that come to Santa Barbara that don't make it up to the valley so it's an effort to touch those people as well."
 
The tasting room is also a wine lounge for Melville, with relaxing furniture and multiple pictures of the vineyard  on the walls.  
 
Members of the wine club in Santa Barbara will find it convenient to pick up their bottles on the three times a year schedule, without going to the winery directly or having them shipped.
 
Melville was founded in 1989 in Northern California.  The family brought their wine making  to western end of the Santa Ynez Valley known as the Santa Rita Hills in Santa Barbara County in 1996.
 
Three years ago the prestigious Wine Enthusiast publication called Melville's Verna's Syrah one of the top 100 wines in 2015.
 
Currently Melville has 120 acres of vines in the county and produces Pinot Noir, Syrah and Chardonnay.
 
For more information go to Melville Winery at :  http://melvillewinery.com/

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