Santa Barbara- S County

UCSB Graduates start philanthropic electric bike company

Electric bike company gives back

SANTA BARBARA, Calif. - UC Santa Barbara graduates Jason Lam and Mark Gustafson created a new type of electric bike for the market which also gives back. 

The idea for their new company Story Bikes grew out of what they saw as a need for a more affordable, sleek, faster and stylish version of the electric bike. 

On Saturday, the longtime friends set up a pop-up tent at East Beach and let people take their bikes for a spin. 

"Especially in a town like Santa Barbara, everything is so close. Our bike could easily go from Montecito to UCSB and back on one charge," said COO and founder Mark Gustafson. 

All of the electronics are hidden inside the frame, along with a USB port so you can charge your phone or Bluetooth. 

The company also has a philanthropic mission. 

For every Story Bike purchased, a road bike is donated to women and children in impoverished countries through World Bicycle Relief. 

"Last month was our first round of donations where we were actually able to give 80 bikes back," said CEO and founder Jason Lam. 

"With Story Bikes you are creating your own new story while also creating another story and helping someone on the other side of the world," Gustafson said. 

To learn more about Story Bikes, click here.

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