Santa Barbara- S County

El Encanto Hotel Gets a Name Change

Belmond El Encanto will be the new name on March 10

El Encanto Name

Santa Barbara's luxurious El Encanto hotel is getting a name change.

The parent company, Orient Express, is adding a new name to all 45 of its properties.

Starting March 10, the hotel will be called the Belmond El Encanto.

A year ago, the El Encanto completed a $134-million dollar renovation at its Riviera location.

Orient-Express Hotels has a budget of $15-million for the Belmond rebranding effort over the next five years at its properties.  That includes $5-million in 2014.


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