The Rancheros Visitadores will kick off their week long ride in the Santa Ynez Valley wearing pink to raise money for the Cancer Center of Santa Barbara.

The group has been on the trails each May since 1930.

This year, as they have for the past two years, the riders will start off Saturday wearing pink in coordination with  Wrangler and the Tough Enough to Wear Pink Foundation to raise money and awareness of local breast cancer programs for the Cancer Center of Santa Barbara with Sansum Clinic.

There will be a procession through the streets of Solvang at 3 p.m. followed by a ceremony and blessing at Mission Santa Inez.  About 700 riders are expected.

The ride will take them to ranches behind Lake Cachuma were they will enjoy traditional horseman activities, and entertainment.