Money and Business

Target store coming to Santa Barbara in 2018

SANTA BARBARA, Calif. - Target plans to open its first store in Santa Barbara in October 2018, according to a news release from the company.

On Wednesday, Target announced that they will open a 34,000-square foot, small-format store in the Galleria at the intersection of State Street and La Cumbre Road.

Mayor Helene Schneider confirmed the news. Target signed a lease with Gryphon Capital for the Galleria store.

“We are building on the success of our longstanding partnership with Target with the Santa Barbara the Galleria store. The Galleria is a great fit for Target and our customers, who will benefit from a unique and convenient shopping experience," said Chris Shane, Managing Partner, Gryphon Capital, LLC, according to the news release.

The store will include, among other things:

  • A grocery selection with a focus on wellness offerings, including fresh produce, grab-and-go items, snacks and meal solutions 
  • An adult beverage selection, including beer and wine
  • A curated assortment of home décor and accessories 
  • A broad beauty assortment presented in a boutique-style setting
  • Apparel and accessories for men, women and kids, including offerings from new Target-exclusive brands A New Day and Goodfellow & Co. 
  • Portable technology products and entertainment accessories 
  • A selection of toys and sporting goods 
  • Services will include a CVS Pharmacy and Order Pickup

Target has experimented with small-format stores in suburban neighborhoods throughout the country before and says that communities have responded well to these types of stores. The company is on track to operate 130 small-format stores by the end of 2019, serving communities and neighborhoods where a traditional-sized Target store may not fit.

“We are thrilled to be joining the Santa Barbara community in 2018 and look forward to providing guests with a convenient shopping experience that is uniquely Target. Our Galleria store will offer residents and visitors the ease and inspiration of a curated assortment of home goods, apparel and more as well as a pick-up point for online orders,” said Mark Schindele, senior vice president,  Properties, Target.

The move is expected to bring dozens of jobs to Santa Barbara.

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