Money and Business

Roses Take Journey Through Local Floral Businesses

Carpinteria Roses Travel To Distributor, Florist Before Landing On Your Table

Roses Take Journey

CARPINTERIA, Calif. - Mother's Day is just around the corner and many moms will be getting flowers for the holiday. But did you know the flowers on your table might have local roots.

At Rose Story Farm each stem is inspected and cut by hand. It's all part of the process at the local Carpinteria flower farm.

"When you see that picture of them coming in with these huge bundles of flowers, it's mind blowing," said Danielle Hahn, of Rose Story Farm.

Hahn said it has taken 15 years and a lot of hard work to get her blooms.

"There was literally nothing here. These are old horse pastures. So everything you see, we planted," she said.

Rose Story Farm is the first stop in the life of the local garden rose. The flowers will be shipped across the country or sent just down the street.

"I love it when someone says to me, 'I had a bouquet of your flowers on my dinner table last night and they were superb.' It's just so wonderful," said Hahn.

Immediately after being picked all the flowers are hand-cleaned, packed and chilled before being sent out or picked up.

The roses' next stop is a local wholesale distributor.

"And our great partnership is with Florabundance because they're right down the block," said Hahn.

"We love working with these growers like Rose Story Farm, the boutique growers, very specialized product and help them get their flowers to the market," said Joost Bongaerts, of Florabundance.

In the Carpinteria warehouse the flowers are given special treatment before the rest of the journey. They are wrapped with special foam and water so that they last. Then they are packed up and shipped out.

"Eighty percent of flowers grown in this country are produced between Watsonville and Carlsbad. We're right in the middle of it so that makes it unique," said Bongaerts. "Let's get them to the right customer."

Each step in the process of getting the flowers from the farm to the table creates more work opportunities.

"There's a lot of jobs provided here in the floral industry or related to the floral industry, whether it's supplies or plants or cuttings, bulbs and seeds," said Bongaerts.

Kaleidoscope Flowers is the last stop for the flowers.

"These are roses again from Rose Story Farms," said Michael Quesada, as he pointed out two bunches of roses.

He tries to keep his flower arrangements local because he said it helps everyone out.

"We do most of our buying from the wholesaler who then goes and buys from the grower," said Quesada. "They literally live around the corner from where we live in Carpinteria."

Whether the flowers end up at a local table or in a house across the country, it helps the local economy bloom.

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