Money and Business

Doc Burnstein's wants to go national

Doc Burnstein's wants to go national

ARROYO GRANDE, Calif. - A business that was born and raised on the Central Coast 14 years ago wants to go nationwide. We spoke with Doc Burnstein's Ice Cream Lab about what the future holds for them. 

Nestled in the Village of Arroyo Grande, there's a bit of old American nostalgia. 

"This is my son Phoenix, we're from Bakersfield so every time we come over here we decide to come into this ice cream shop because they truly have the best ice cream," customer Gina Paregien said 

The mother and son were thrilled to hear they might not have to cruise all the way from Bakersfield on Spring Break, to get a taste of Doc Burnstein's.

"That would be exciting for us because we do have some ice cream shops near us but I don't know the ambiance here is amazing **train beeps** oh the train is working now, so it's fun," Paregien said. 

Reporter: Why'd you get cotton candy? 

(Phoenix Paregien - Customer) "It's my favorite everywhere but here's my favorite because it has marshmallows in it too," customer Phoenix Paregien said. 

Doc Burnstein's founder Greg Steinberger is looking to expand outside of their stores in Arroyo Grande, San Luis Obispo and Orcutt - and they're looking at Central California - and eventually nationwide.   

"Our vision is to some day be number one in the hearts and minds of America when it comes to ice cream, we feel like we already have that on the Central Coast and right now we're in the launch phase for growing outside of the Central Coast," founder of Doc Burnstein's Ice Cream Lab Greg Steinberger said.  

Steinberger says business has been profitable in more ways than one. 

"One of the things I realized long ago is that we're not in the ice cream business, we're in the memories business," Steinberger said. 

Steinberger says one of the ways they plan to fund their future is by expanding their community stock ownership. 

"We did our 2013 stock offering, we have owners of our company from all over the valley as well as north and south," Steinberger said.    

"So we're having a good time and he wanted to come to his favorite ice cream place so here we are again," Paregien said. 

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