SANTA BARBARA, Calif. - Roses don't have to be red on Valentine's Day.
Erik Van Wingerden of Myriad flowers in Carpinteria said people are buying all kinds of colors to make holiday arrangements.
He sold them by the dozen at the farmers market on State Street in Santa Barbara the day before Valentine's Day.
Growers sell more when Valentine's Day falls on a weekday.
When the holiday falls on weekends growers said lovebirds tend to go out of town.
Big bouquets sent to workplaces are popular and tend to impress.
If customers can't afford to buy a dozen, some recipients said it is just as romantic to receive a single rose from that special someone.