SANTA BARBARA, Calif. -

Central Coast McDonald's are offering customers a free small coffee through April 13.

It's the latest way McDonald's is fighting back in the fast-food breakfast war.

The offer comes as competitor Taco Bell rolled out its first breakfast menu.

Customers at the Mesa location in Santa Barbara said they will take advantage of the free drink.

"That's what McDonald's does, we care about our customers," said Josiah Leyva, a shift manager.

"Well I think everyone likes to get what they normally buy, for free," said customer John Foonele.

The promotion starts March 31 and ends April 13.