SANTA BARBARA, Calif. -

The day of love is fast approaching and last minute Valentine's Day shoppers are out looking for that special gift.

The National Retail Federations says this holiday will see healthy yet modest sales, with an estimated 54% of Americans celebrating with loved ones.

Most stores are offering sales through Friday and flower shops are working overtime to make day-of deliveries.

NewsChannel 3 Anchor Shirin Rajaee spoke to locals about shopping tips amid the holiday rush.