Jersey Mike's Subs opened in downtown Santa Barbara Wednesday.
The sandwich shop took over the former location of Quiznos on lower State Street.
This is the fifth Jersey Mike's in the area with restaurants in Goleta, Ventura, Camarillo and Moorpark.
"We've been waiting to do this store for four years and we think this location is awesome," said owner Dawn Robinson.
The sub shop partnered with local charity, Children's Cottage Hospital. Five-thousand customers with a special coupon could get a free sandwich with a $1 donation to Cottage.