SANTA BARBARA, Calif. -

Apple fans rejoice!

Nearly 100 people spent the night outside the Apple Store in Santa Barbara, trying to be the first to buy the new iPhones. Some of the crowd arrived in the wee hours of the night while others camped out for nearly 24 hours.

Apple's latest products, the 5S and 5C, go on sale to the public and demand is expected to be high.

The 5S model starts at $199. The 5C starts at $99.