Sean Lowe and Catherine Giudici will exchange vows with millions of viewers tuning in. They were engaged in Thailand at the conclusion of the 17th season of "The Bachelor" in 2012.
Montecito Journal Columnist Richard Mineards says the lavish event will be a big publicity boost for the area, and especially catch the eye of people in the country where temperatures are below freezing.
"The envy factor will do wonders for Santa Barbara," said Mineards "We are going to get millions, tens of millions of dollars, totally gratis courtesy of 'The Bachelor' TV show. It a two hour live telecast. Everyone can see how lovely our environment is. Our paradise and what I call our 'Eden by the beach'."
He says tourism officials at Visit Santa Barbara will be "over the moon over this."
Mineards say the wedding reception is taking place nearby at the Coral Casino La Pacifica Ballroom overlooking the ocean. "What could be more perfect?" asked Mineards.
No road closures are expected for the event.
Early this morning, large production vans could be see on the Biltmore property getting set up for the event with lights, cameras, extensive cable hook ups and a team of producers.
The last big celebrity wedding in Montecito was the short term marriage of Kim Kardashian and Kris Humphries which lasted only 72 days. Mineards said the community "suffered" through the logistics that included extra security at the wedding site, a Montecito mansion, along with helicopters overhead and a loud evening party.
He says the TV broadcast for "The Bachelor" will include many insights on the dress Giudici will wear and what hair style she chooses.
Mineards says those trying to get a glimpse of the event from Channel Drive (in front of the hotel) might end up with a better view from a seat in front of a TV on KEYT NewsChannel 3 where they can see "all the angles."