Creative Services/Promotions Director

KION TV, Central Coast News, is looking for a Promotion Director. The successful candidate will be a dynamic individual who will promote the station's image, programs and community service projects. Candidate will be a creative, enthusiastic individual who writes, produces, and edits hard-hitting news and image marketing spots in a research-driven environment. Candidate will have all the tools and the best research team to help guide them to enhance KION's news market share (on-air and on-line).

Duties and Responsibilities:

-Develop and assure the execution of marketing plans designed to increase the audience of company properties in coordination with the General Manager, News Director and other managers and departments.

-Strong understanding and ability to interpret broadcast ratings and station research to create compelling promos. Knowledge of Nielsen and Magid practices preferable.

-Must be hands on manager with technical experience to write, produce promos. Proficiency with field Cameras, Final Cut Pro, ENPS, Photoshop, After Effects, MS Word and PowerPoint.

-Create and manage departmental budgets to assure the efficient and cost effective execution of the marketing plans and company functions.

-Manage the daily broadcast log to ensure best placement of programming, promotions and news topicals.

-Direct the design and creation of logos, slogans and various other branding elements to support the goals of the marketing plans.

-Direct the design and creation of on-air spots, long-form videos, on-line formats, print materials and materials for other media in support of the marketing plans.

-Work closely with News, Sales and other departments as necessary to assure the design and delivery of effective promotional, marketing and sales materials.

-This includes the look, interactivity and suitability to meet the goals of the marketing plans.

-Buy media in various as necessary to support the marketing plans.

-Oversee company sponsorship and involvement in outside events.

-Direct and manage the creative and technical excellence of the department in support of the company goals.

-Manage the commercial production staff of two

Other duties as necessary or assigned


-3 years' experience in creative design media.

-College degree in Media, Marketing or related field.

-Working understanding of all phases of professional design and video/audio production techniques and systems.

-Working understanding of professional management practices.

-Excellent visual and aural design skills.

-Excellent organization and time management skills.

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