Airport marketing plan will use KEYT commercials to attract regional travelers

Partnership will reach out to tri county passenger

Airport marketing plan could boost...

SANTA BARBARA, Calif. - The Santa Barbara Airport staff has been given the approval from the Santa Barbara City Council to launch a sweeping new campaign to encourage local travelers to fly locally.

The ad campaign will be up to $54,000.

The airport says the timing is right because its major carriers Alaska, American and United have large jets instead of prop planes.  The smaller planes carried 50 to  70 passengers.  The larger planes carry about 120 passengers.  These jets are the Boeing 737 and Airbus 319-320 class aircraft.

Airport Marketing Director Deanna Zachrisso says research at the airport shows possibly half of the local flyers chose Los Angeles International Airport or Burbank as their first choice right now.

The local ad campaign will remind the travelers about the planes and convenience of flying locally.   There's also optimism that the larger planes, and higher passenger count will bring prices down.

The commercial schedule will be attached to the KEYT NewsChannel 3 First Alert weather forecasts along with ads on KCOY and KKFX, also owned by the parent company News Press and Gazette.

Zachrisson says the partnership will send a message to viewers in the tri counties and attract passengers to the Santa Barbara airport from Ventura County and San Luis Obispo County as well as Santa Barbara and Santa Maria.

Also in the agreement is an effort to use an airport web cam for real time visuals during the KEYT weather presentations.  


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