ORCUTT, Calif. - Old Town Orcutt wants to be a destination for locals and tourists to come and experience what the revitalized commercial district of shops, salons, restaurants, wine tasting and bars has to offer.
Amid the big box store shopping and chain restaurant experience in neighboring Santa Maria, First Friday is part of Old Town Orcutt's ongoing effort to carve out its own identity as an alternative, more "mom and pop" style shopping and dining destination, and not only on Friday nights.
"It just brings people out to Orcutt on a Friday night when they normally would go other places", said Terri Salazar with Jack's Restaurant and Bakery in the heart of Old Town Orcutt, "they don't realize the businesses here stay open late."
Right next door at Patricio's Pizzeria, they are serving up a slice of Old Town Orcutt that's hard to find anywhere else.
"First Friday is bringing more and more foot traffic in because people in Santa Maria know that this is a pedestrian friendly town", said Patrick Arnoldi with Patricio's.
The promotion is more than wanting to be on the beaten path on the first Friday of every month, the intention is to let everyone in the larger Santa Maria Valley area and beyond know what they're missing every day and night.
"I think there's so many things for people to do now", said Becky Corey with CORE wine bar in Old Town Orcutt, "we definitely need more locals who will stick around and tourism to come in and enjoy what little ole town Orcutt has to offer."
Organizers expect Friday Friday to gain momentum with the arrival of Spring and daylight savings.
"I moved up here from Santa Barbara and we like it because it's kind of like a throwback to what Santa Barbara was like about four years ago", said local resident Loric Labourot, "Santa Barbara has changed a lot but Orcutt is just a really friendly place to live, we really enjoy it here."