SAN LUIS OBISPO, Calif. - Each weekday morning, Jojo Lopez entertains his many listeners on his popular morning show.
"I'm having fun with something that I always wanted to do since I was young," said the Wild 106.1 morning host. "I'm glad I get to do it, can't beat it and it's a great way to earn a living."
The "Jojo Lopez In The Morning" show is one of the highest radio rated shows on the Central Coast.
During the hours from 6 a.m. to 10 a.m., Lopez fills the time with hilarious song parodies, interviews, news, gossip, jokes and the hottest chart topping music.
In addition, Lopez also informs the public about important local causes.
"We have people listening and we have people that when we say join us here for this and they'll come out and they want to support what we're doing, so let's do something good with it," Lopez said.
This month, Lopez, along with his colleagues at Dimes Media, will help support the upcoming KCOY Turkey Drive through invaluable on-air promotion.
"We want to give back to the community," said Lopez. "That's part of our responsibility I feel and I don't mind giving me own free time to it," said Lopez. I'm going to give a turkey too. It's just not my time. I want to help too and I think everybody should."
"Thanksgiving is right around the corner," said Lopez. "People here in our community need food and that's why we want to help out with that. We want to make sure everyone gets a great meal this holiday season."
Food Bank Coalition of San Luis Obispo County chief operations officer Wendy Lewis notes donations this year are extra important. According to Food Bank, about 40,000 county residents are "food insecure."
"One of six is struggling with hunger right now, so we really need the community to step up," Lewis said. "We are in such need of turkeys, donations of food and donations of dollars. Folks can come out with a turkey or donate cash we'll turn into food that end up will feed one of the local families that are facing hunger."
Lopez adds there are many people financially struggling that can helped through a simple, yet significant donation.
"There really are people in need and I think a lot of people in need that are afraid to speak up and we want those people to know, don't be afraid to speak up, that's why we're doing it," Lopez said. "Everyone goes through tough times."
As part of Dimes' promotion, Lopez will broadcast live on the day of the Turkey Drive on Wild 106.1 at one of three San Luis Obispo County locations.
From 3 p.m. to 7 p.m., Lopez will be at California Fresh Market in Pismo Beach.
"I love going out there and meeting the people who stop by," said Lopez. "Anytime that we're doing anything charitable where we're asking, hey, come by and bring something, just to see the amount of people that took time out of their day, that heard me on the radio and say, I'm here right now," Lopez said. "That makes me feel good. It's like happiness in a can. It's a little ray of sunshine. It makes me happier in my everyday just to see other people do that and who wouldn't? It's a good feeling."
People are encouraged to stop by and say hello to Lopez and to donate to the cause.
The KCOY Turkey Drive is scheduled for Thursday, Nov. 16 from 6 a.m. to 7 p.m.
Dropoff locations include California Fresh Market in Pismo Beach, Food Bank headquarters in San Luis Obispo and Vons in Atascadero.
All donations collected in San Luis Obispo County will directly benefit Food Bank.
In addition, the Turkey Drive also includes locations at the KCOY studio in Santa Maria and Lompoc City Hall (noon to 5 p.m.)
Donations collected in Northern Santa Barbara County benefit Good Samaritan Shelter.
KCOY will provide live coverage during its morning show from 5 a.m. to 7 a.m., as well as during its evening newscasts at 5 p.m. and 6 p.m.