The bestselling author of What the Dog Saw, The Tipping Point and Blink, Gladwell reveals the real secrets to extraordinary success, suggesting that we pay far too much attention to what successful people are like and too little attention to where successful people are from: their culture, family and generation. A New Yorker staff writer and one of Time magazine’s 100 Most Influential People, Gladwell interprets groundbreaking research to eloquently transform our understanding of business and culture through well-known models like Bill Gates, Mozart, and The Beatles.